It was obviously an exceptionally challenging year for all, but nonetheless a very active one for Channel 4 Ventures' growing ventures business. We saw continued resilience in both the digital consumer verticals we focus on and our own unique investment model for growth stage companies – celebrating the end of the year with two successful exits!
Our core medium TV achieved record breaking viewing as people turned to trusted TV sources like Channel 4 to help them navigate the new normal hitting our best viewing in almost a decade!
Our highlights include:
Over the next year, we will be building on our core investment themes. We like emerging or outright category leaders in digital consumer, from fintech to mass-market consumer propositions, like what3words and Mel Science. We are continuing to evaluate non-digital consumer verticals too, particularly food or FMCG, like Meatless Farm. We are interested in scalable regional ideas, like B-North. Whilst we always focus on disruptive new companies, we love it when it is done irreverently and fun, like DeadHappy. And we love companies that fit strongly with the rich and deep Channel 4 brand.
Throughout 2021 we will be continuing to invest in emerging digital consumer companies that want to be household name brands, so please do reach out if you'd like to learn more about us and how we help companies grow.