See the impact of media-for-equity
Most of our recent case studies are confidential and can't be published. However, we have published some here from our earlier investments. The impacts observed here are consistent across the 70+ deals we have completed.
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Frequently asked
We get it – exchanging equity for TV advertising isn’t the norm. Here are the top questions we get asked by start-ups:
With its widestream reach into 50m homes monthly and a long standing reputation for innovation, Channel 4 is a great choice for many early stage businesses. Channel 4 exists to create change through entertainment and has a long track record of engaging generation after generation of young people.
Channel 4 Ventures is part of Channel 4, the UK public service broadcaster. Channel 4 is a unique organisation that does not have shareholders and whose purpose is to create change through entertainment.
Channel 4 exists to create change through entertainment. Publicly owned, but commercially funded, Channel 4 generates significant and sustainable cultural, economic, and social impact across the UK.
Most start-ups focus on a small number of digital marketing channels, and performance marketing strategies. This may be because of limited cash resources or a lack of confidence on the use of brand marketing channels.
We also believe that the start-up ecosystem regularly overlooks the role of brand equity development generally. We are seeking to support companies on the first steps on that journey.
TV remains the most powerful media form in the UK in terms of reach, scale, and value, and as a result, we see many types of impact on the businesses that use it as a brand building channel. This can include increased revenue, improved profitability plus additional ‘halo’ impacts. For more information, see the ‘About TV’ page.
We like to back consumer brands which have the potential to create significant shareholder value. Our investment remit is therefore broad – we back both UK and international companies, from seed to pre-IPO stages. We are flexible and pragmatic if there is a commercial opportunity.
Yes, largely! We have some guidelines in place to balance the audiences Channel 4 has and the timelines within which companies wish to deploy the media, but aside from these, the media can be deployed on Channel 4 advertising as desired. These guidelines also apply to all advertisers who purchase with cash.
Broad geographical targeting (6 regions: London, South, Midlands, North, Scotland, and Northern Ireland) is possible on Channel 4 itself. More specific targeting (based on location, interest, demographics, or first/third party data) is possible via Channel 4 Streaming.
